Are you familiar with the term design thinking If so, what does it Essay

Are you familiar with the term design thinking If so, what does it mean to you and business - Essay Example The suggested working principles, also technically called frames, are analyzed, improved, and evaluated until a satisfying solution is achieved. The best frame is adopted into the business, causes a transformation and is termed an innovation. Businesses use design thinking as a form of differentiation and competitive advantage, to match the customer’s needs with the technically viable solutions to gain higher customer value, create ideas that meet the client’s needs, and broaden their market opportunities. For example, IDEO helped a team of surgeons innovate a new sinus surgery device. One designer quickly built a rudimentary prototype according to the surgeons’ directions regarding tasks that they wanted the ultimate design to accomplish. Eventually, the device, designed with a human-centered mind, improved the patients’ experiences and boosted the nurse’s productivity and job satisfaction. Businesses break away from adopting frames, the current methods of operation, and innovate new ways of satisfying their customers. Design thinking enables organizations to gain a deeper understanding of their customers, increase the relevance and breadth of business ideas, and develop an expert cult ure of innovative, iterative prototyping that strives to make ideas develop to real products. Design thinking, therefore, must be at the center of business strategy development and organizational change so as to develop a customer’s needs satisfaction culture, with emphasis on finding a broad network of possible ideas for achieving desired

Case study Example | Topics and Well Written Essays - 250 words

Case Study Example â€Å"Its built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct† (Google investor relations, 2009, par. 2). This recognition is absolutely crucial to maintain quality employees and ethical business relationships. The ethical code of conduct is specifically written and provided to all employees, and it is taken into account when hiring any new employee. The goal is to avoid bringing in a new staff member that does not share in the same vision or the same values and ethics as the rest of the company. â€Å"Our commitment to the highest standards helps us hire great people, who then build great products, which in turn attract loyal users. Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day† (Google investor relations, 2009, par. 2). The Google Code of Conduct states that the employees and the actions of the company must service the customers or users, respect one another, avoid conflicts of interest, preserve confidentiality, protect Google’s assets, ensure financial integrity and responsibility, and obey the law (Google investor relations, 2009). These principles are very substantial and can easily be maintained by each person as long as they put the company first over the personal gains and interests they may have. Many of these principles can also hold a long-term position within Google Company and make for a highly beneficial future, as long as they continue to uphold the principles. The major task that Google faces is to avoid negativity within the company or the view of the public, and to ensure that the defined principles are truly upheld. The goal is lofty, but Google Company can definitely achieve it as long as they continue to hire good people and always strive to